MoMA Spring Retail Catalog

MoMA, 2018

Each season the MoMA Design Store releases a print catalog. This season the goal was to elevate and refine. We did this by approaching each product sculpturally—focusing on the beauty of the objects’ shapes. Taking a “Powers of Ten” approach, the three separate covers highlight unexpected details, while the opening spreads serving as the reveal for each product.

Photography: Illan Rubin; Prop Styling: Jeffrey Johnson; Creative Direction: Ingrid Chou, Melissa Overton; Art Direction: Eva Bochem-Shur; Typeface: MoMA Sans

© Eva Bochem-Shur