Bruce Conner: It’s All True

MoMA, 2016




Bruce Conner’s first comprehensive retrospective in New York, It’s All True, brought together over 250 artworks, ranging from films to assemblages. The title of the exhibition came from a letter written by Conner, in which the artist created a list of contradictory personas for himself. Using this list, paired with Conner’s powerful imagery, we created a title wall and advertising campaign that at a glance summed up Conner’s ethos as an artist.


Credits
Co-Curated by Stuart Comer & Laura Hoptman; Creative Direction: Ingrid Chou; Art Direction: Tony Lee Jr.; Lead Designer: Eva Bochem-Shur; Production: Claire Corey, Paulette Giguere; Typeface: Lyon


— Ad Campaign

— Exhibition Posters
© Eva Bochem-Shur