10 – BRUCE CONNER, IT’S ALL TRUE
The Museum of Modern art
Spatial Design
“Bruce Conner, It’s All True” was Conner’s first comprehensive retrospective in New York. An artist that defied straightforward categorization, the title came from a letter written by the artist about his many contradictory personas. Using this list of personas, paired with a still from his seminal work “CROSSROADS,” the title wall and advertising campaign directly convey Conner’s ethos to a wide New York audience less familiar with the Californian artist’s practice.

Designed at MoMA
Curated by Stuart Comer & Laura Hoptman

Role: Design
Creative Direction: Ingrid Chou
Art Direction: Tony Lee Jr.
Production: Claire Corey & Tom Black
Typeface: Lyon Display Light






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© Eva Bochem-Shur
Updated 02.01.22
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