Fight Camp
FightCamp delivers an exhilarating form of home fitness through interactive boxing workouts and innovative products.
Drawing inspiration from iconic boxing posters, the identity system features an expandable wordmark that utilizes the lines of the boxing ring as a visual motif, creating a virtual ring within all the design. This flexible system can be seamlessly applied across various applications and platforms.
We also engaged in a close collaboration with the Fight Camp team, crafting customized packaging for their “wraps” and providing art direction for a video and photo shoot. This collaborative effort played a pivotal role in shaping the visual identity of their brand.
-> VISUAL IDENTITY
-> DIGITAL DESIGN
-> PACKAGING
-> ART DIRECTION
–
CREATED AT STUDIO PARADISE
–
ROLE – AD & DESIGN
CD – LUKE FLYNN
Drawing inspiration from iconic boxing posters, the identity system features an expandable wordmark that utilizes the lines of the boxing ring as a visual motif, creating a virtual ring within all the design. This flexible system can be seamlessly applied across various applications and platforms.
We also engaged in a close collaboration with the Fight Camp team, crafting customized packaging for their “wraps” and providing art direction for a video and photo shoot. This collaborative effort played a pivotal role in shaping the visual identity of their brand.
-> VISUAL IDENTITY
-> DIGITAL DESIGN
-> PACKAGING
-> ART DIRECTION
–
CREATED AT STUDIO PARADISE
–
ROLE – AD & DESIGN
CD – LUKE FLYNN
