Unyoked

“An ancient remedy for modern times, a way to disconnect from the 9–5 and reconnect with the land.” Unyoked is a boutique travel experience that offers high-end rental houses in the isolation of the Australian bush. The brand identity takes cues from 60’s National Park vernacular balanced with a sarcastic tone of voice reminiscent of 80’s PSA posters. 

Designed at Studio Paradise
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Role: Art Direction & Lead Design
Creative Director: Luke Flynn & Jay O’Neill
Design: Cristhian Sabogal
Typeface: Plain & Pitch