Bruce Conner: It’s All True,
The Museum of Modern art
“Bruce Conner, It’s All True” was Conner’s first comprehensive retrospective in New York. An artist that defied straightforward categorization, the title came from a letter written by the artist about his many contradictory personas. Using this list of personas, paired with a still from his seminal work “CROSSROADS,” the title wall and advertising campaign directly convey Conner’s ethos to a wide New York audience less familiar with the Californian artist’s practice.

Designed at MoMA
Curated by Stuart Comer & Laura Hoptman

Role: Design
Creative Direction: Ingrid Chou
Art Direction: Tony Lee Jr.
Production: Claire Corey & Tom Black
Typeface: Lyon Display Light






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© Eva Bochem-Shur
Updated 7.6.20